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Hi! I'm

JO
RUST

I'm A World Record Holder. Author. Speaker. Mental Health Activist. Certified Counselor & CBT Practitioner.
Age: 37 and some change
Star sign: Aquarius
Favorite food: Sushi, pizza, french toast, ice-cream
Suffers from: Social anxiety, panic attacks, depression, C-PTSD, dissociative disorder, 8 failed suicide attempts. (Phew)
Books written: One, busy with #2. (You can join my ebook campaign HERE)
Pet Peeves: Tardiness, inconsideration, bad manners, ignorance
Lover of: Books (non-fiction), studying, travel, adventure, nature, documentaries, human behavioral science, binge-watching medical shows, animals
Holds world record as: First woman in history to have circumnavigated the African continent on a motorcycle, solo.
Mission in life: Share all my knowledge and experience with as many people possible around the globe to help empower individuals with tools to better deal with mental illness
What do I want to be when I grow up: Mental health activist & psychiatrist

I'VE SUFFERED FROM MENTAL ILLNESS SINCE I WAS JUST 7 YEARS OLD. 

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First Time I Attempted Suicide - I Was Only 10 Years Old.

BEING A TOTAL BOOKWORM, I THREW MYSELF INTO studying, READING AND RESEARCHING AS MUCH AS I COULD FROM A YOUNG AGE.

I believed that if I could truly understand how mental illness is caused on a psychological, emotional, and neurological level, that I could learn to control my phobias, social anxiety, and depression.


Mental illness was not something I was ever allowed to talk about growing up. It was considered a 'shame' to even mention anything relating to mental illness in our family.

Alcoholism, sexual, emotional, and psychological abuse was the order of the day.

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I'VE LOST MORE THAN ONE LOVED ONE TO SUICIDE

And I reached a point where I wanted to give up on life. But the Universe urged me to get up and fight

AND FIGHT I DID. I SET OUT ON A JOURNEY OF SELF DISCOVERY

IN A BIG WAY

I was so determined to overcome my struggles with mental illness, that I set out to take on the scariest thing I could think of doing at the time. So I rode around the entire African continent on a motorcycle, woman alone, to try and 'figure it out'.  

I had never ridden a motorcycle before, and only got my license two weeks before I departed.

I wanted to push myself beyond my anxiety, depression and phobias by tackling something seemingly impossible. I followed "that voice inside", no questions asked.

"Weren't you scared?" - I hear you asking. YES! I was shit scared! But giving up was just not an option.

Needless to say, it was a life changing experience! I'm blessed enough to have set a world record and wrote a book about it. The journey started out on a bicycle, but ended on a motorcycle. (You'll have to read about it in the book)    CLICK HERE

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I wrote & published my own book on my journey around the African continent.

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I became Brand Ambassador for BMW Motorrad & qualified as only the (then) Fourth Internationally Qualified Female Motorcycle Instructor in The World. Breaking social norms became my mission in life.

I BECAME A MOTIVATIONAL SPEAKER

 Who would've thought that someone who suffers from severe social anxiety would EVER be able to stand on a stage and motivate others by sharing her own story?

IT TOOK ME OVER 30 YEARS & 8 FAILED SUICIDE ATTEMPTS

To Finally Find My PURPOSE In Life

I STARTED HAVING THE HARD CONVERSATIONS

I became a volunteer trauma & suicide prevention counselor for the South African Depression and Anxiety Group and gained certification in coaching. I'm also a certified CBT practitioner. 

I started studying fervently, doing online courses through universities all over the globe, like Yale, the University of Chicago, Oxford University - studying psychology, neuroscience, psychiatry, human behavioral genetics, and much, much more. I love what I do now, more than anything I've ever done before!

And now, at age 37, I'm planning on going to Medical School. (Read about it HERE)

I realized the reason for my many struggles, experiences, and failed suicide attempts have been so I can share all my knowledge and experience to help others who struggle with mental health issues. I started speaking openly on social platforms to thousands of people about suicide and mental illness. The response was simply overwhelming. (Positively so) 

There are so many people who do not feel like help is attainable, mostly due to the stigmatization that still surrounds mental illness. 

I hope to help in the fight against mental illness by helping one person at a time.
 

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I CANNOT MIRACULOUSLY MAKE YOUR PROBLEMS GO AWAY

But I can help by equipping you with positive, constructive & scientifically proven tools & techniques to better deal with mental illness in one of the following ways:

CORPORATE

I will provide mental health coaching for your company and equip your staff with the necessary tools to more effectively communicate in the workplace.

COACHING

Book your spot on the 12 Week Online Course and equip yourself with the tools needed to lead a healthier, more balanced and empowered life.

COUNSELING

Looking for individual counseling? Click below to set up an appointment.

FREE RESOURCES

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