You are more capable than your self-doubt wants you to believe.
From Struggle to Strength
I’m the first and only woman in history to solo circumnavigate the African continent on a motorcycle — a 28,000-mile journey that taught me what resilience really means. I hold a degree in Psychology, I’m a proud Mensa High IQ Society member, and I’m pursuing my lifelong dream of becoming a psychiatrist — because it’s never too late to do something extraordinary.
- I help women overcome low self-esteem, build self-confidence, and create lives they truly love -
Who I Am
Hi, I’m Jo Rust — mental health and human behavioral sciences writer, speaker, record-breaker, and unapologetic advocate for self-esteem, self-confidence, and emotional well-being.
I’ve walked through the fire — and now I help other women rise from their own ashes.
From battling crippling social phobia, anxiety, and depression, to healing from childhood trauma and navigating life on the autism spectrum, I’ve lived the reality of low self-esteem and self-doubt. I’ve also faced multiple counts of suicidality and rebuilt myself piece by piece.
Over decades, I’ve gathered powerful tools, scientific insights, and hard-earned wisdom — the same ones I now teach to help women improve their self-esteem, build unshakable self-confidence, and reclaim their lives.
Why You Can Trust Me
Best-Selling Mental Health & Self-Esteem Ghostwriter
I’ve ghostwritten best-selling mental health books on trauma recovery, anxiety, neurodiversity, inner child healing, and emotional resilience.
My story and work have been featured in national media, TV shows, books, and international publications.
Featured in Global Media, Books & Mental Health Platforms
Psychology Degree & Future Psychiatrist Specializing in Self-Esteem and Confidence
I've decided to pursue my dream of becoming a psychiatrist - now in my 40s - and am months away from completing my degree in psychology, after which I will enter 3rd year of medical school to complete my medical degree and specialize as a psychiatrist.
Because when it comes to self-esteem, I’ve been where you are — and I know the way forward
I’ve lived through crippling low self-esteem — and spent decades learning everything I can about rebuilding confidence. Now I equip others with the same tools and knowledge that saved me.
How I Can Help You
Through my online course, free resources, and newsletter, I share actionable strategies to help you overcome low self-esteem, stop people-pleasing, set healthy boundaries, and step fully into the life you’ve always dreamed of.
I’m deeply introspective, hilariously sarcastic, and a firm believer that personal growth doesn’t have to be sterile or serious all the time. If you’re ready for a mix of raw honesty, real tools, and a touch of humor, you’re in exactly the right place.